Today, there’s no business that doesn’t have an online presence. Digital is slowly yet steadily becoming mainstream and seems to be the need of the hour. That’s how UI/UX has become a fundamental part of the digital world; be it through e-commerce, company websites or mobile apps. While UX is focused on the user’s journey to solve a problem, UI is focused on how a product’s surfaces look and function. These days, there’s a growing tendency for companies to hire for very specific roles, such as UX researcher or interaction designer, to cover all of the different aspects of user experience.